T3 Creative is a freelance design company I started in 2014. Through digital & print, I find the best ways to help clients communicate to their users the experience of a product or service. A few featured studies are below. You can also view my full portfolio.
Branding, Website Design, Social Media
Lesley is a world-class triathlete, fitness trainer and personal coach that offers personalized coaching in an approachable manner that’s structured and keeps you healthy & motivated.
I enjoyed taking her well-established website and simply giving it a refresh, that mostly included streamlined elements for mobile use. We wanted to showcase her capabilities as a coach but also use the site to feature her athletes.
For the logo refresh, I wanted to keep the triangle (her main element that conveyed "the trinity") but clean it up and showcase it in a way that modernized it and kept the design elements tied together in a cohesive manner. I also wanted to give her name visual hierarchy in a cleaner, more legible way.
Branding/Identity, Web Design
The Hattiesburg Half Marathon is held every year in the spring. In 2019, the Pinebelt Community Foundation took over leadership. I was brought in to help with branding & marketing. I created a new logo, website & course map for the foundation. With a capped out field, the 2019 race was a huge success!
Branding/Identity, Social Media Graphics, Publication Layout, Website UX/UI Design
Better Tennessee is an initiative of Blue Cross Blue Shield Tennessee that serves to connect Tennesseans with practical solutions to their health problems. The legs of the project entailed a magazine publication, a website, and social media needs.
I worked with the team at Parthenon Publishing to create a logo mark for the initiative & help set brand standards for future use. I also helped with magazine layout including design & organization and photography manipulation.
Branding/Identity, Graphic Design, Advertising
Concept project style board & sketches for Mosaic, a multi-use development property in Franklin, Tennessee.
Concept project for a mixed-use development including office, residential, hotel, dining, and retail. My involvement: logo design, style board, campaign sketches & campaign layout.
Website UX/UI Design
Sketches, wireframe & homepage layout for a start-up Pizza franchise offering the only local customizable gourmet pizza available in four minutes.
Site includes an interactive slideshow of a matchstick with a witty personality... I used elements from a fellow designer's style guide.
Before complete launch, the client needed a slightly more informative page for the time being. Upon home page design approval I was released to begin slicing & dicing.
Our entire creative team met multiple times to brainstorm on this project. Design elements, fonts and style board were created by another designer in our office. I picked up the project early website phase.
Branding/Identity, Graphic Design
I was hired to create a logo for Vital Cafe, a cafe located inside Boost FitClub, one of the largest fitness clubs in Nashville. I also designed posters and menus for the store as well as facility ads for nFocus magazine.